Trust is the most important element in relationships of all kinds. If you do it right, people will become leads and sales. If you do it wrong, then you will destroy your reputation and have people spreading the word around like a wildfire. You may get bashed on social media networks. So the risks are there, but how do you build trust with Mr. Joe and Mrs. Jane. It's all about transparency and strong story telling. If you write well, then you can develop content that is transparent and honest with your readers. This is very important to helping you drive results for your business. As a leader you will be challenged every day and on every level. If you combine now, then you will embark on anything. Having strong editorial ethics will help you stay on track.
Content Analysis for Leadership
If you take a look at the world around you know, you will see content produced by other MLM leaders that are clear and transparent. The content is branded to the individual leader and its honest. You need to analyze your content thoroughly in order to determine its effectiveness for marketing. You can find all types of content on the market, each one for a different audience and purpose. You should recognize videos, blogs, articles and even eBooks as some of the available content types.
Your individual content analysis should look into shares, comments and link backs. These are the primary metrics that are important for all marketing purposes. They will tell you if your content material is strong and viable to today's audience. Just a key warning that not all content will have favorable results. It's important to consider the whole scheme of content before judging your marketing on a sole item or two. Key market research into the habits and needs of your audience will help you create more successful content than not.
Content Tactics for top performing leaders
Some of the best content tactics are often mixed with others in a campaign to bring information to vast audience base. Articles and Slides are the easiest to produce and have moderate lifespans and are often data driven to help achieve certain actions. Your content requires call to actions that you can measure. Call to actions are part of the marketing strategy and not just a tactical phase that can be ignored. Your promotional efforts will play a part in blogs, videos, podcasts and eBooks.